Transform Your Hair Today

Say goodbye to worries about thinning hair! Our colored BASED powder effectively conceals bald spots on the scalp and blends perfectly with your natural hair for a fuller look – in just seconds.

Explore BASED

Our Story

It all started with an idea. A few middle-aged men with the same vision:

that no man should have to feel less like himself because of his hair. What began as our insecurity became our solution. Today, we are BASED.

Our Vision